UCLA Anderson School of Management, Forecast in FIVE
April 2024
Julie Blank, Partner at AREAS Capital, shares her Real Estate and executive leadership expertise during a Forecast in FIVE webinar facilitated by the UCLA Anderson Forecast.
Watch the interview here.
COO Julie Blank Discusses Best Practices to Manage Properties, Construction & Assets on Multifamily Insights Podcast
Oct 6, 2023
New Standard Equities COO Julie Blank joined the Multifamily Insights podcast to share her strategies and advice on effective operations, key considerations for investors, construction management and asset management, navigating the real estate industry and much more.
“I think it’s important that you as an investor or you as the owner stay involved in a weekly update on the business strategy, execution and where you are, and that should really come from your asset manager,” Blank said.
Listen to the episode “Best Practices to Manage Properties, Construction & Assets” here.
COO Julie Blank Speaks at IMN’s 6th Annual Middle-Market Multifamily Forum West
Sep 18, 2023
COO Julie Blank speaks on the Women’s Small Group Meeting panel at the IMN 6th Annual Middle-Market Multifamily Forum (West) addressing inherent challenges, success stories, mentorship, career & personal balance and leadership topics geared toward women in multifamily real estate.
With a program uniquely targeted to small and mid-sized owner/operators, the conference offers a deep dive into all of the issues, opportunities, strategies and trends impacting multifamily investors.
The conference is held September 19-20, 2023, in Carlsbad, CA at the Park Hyatt Aviara Resort. Learn more here.

COO Julie Blank Joins Claire’s Place Foundation Board of Directors to Raise Awareness for Cystic Fibrosis
Sep 26, 2022
Honoring her late husband’s cystic fibrosis journey by assisting others, COO Julie Blank has joined the Board of Directors with Claire’s Place Foundation, a non-profit organization providing support to children and families affected by cystic fibrosis (CF).
“In 2007, my husband passed away from CF, our twin boys were just three years old,” Julie said. “I am now in a place in my journey where I am ready to devote my time to a cause that honors my husband and other CF warriors. In my research, I found Claire’s Place Foundation. After reading Claire’s story and learning about her foundation, I did not have to search any further. Her energy, selflessness and love of life mirrored my husband.”
“It was a clear and unanimous decision to elect Julie to our board,” commented Claire’s Place Foundation Executive Director Melissa Yeager. “Not only does she bring her personal experience, but also a wealth of professional experience. We are honored to have her join us in fulfilling Claire’s mission here at Claire’s Place.”
Claire’s Place Foundation is a 501(c)(3) non-profit organization providing support to children and families affected by cystic fibrosis. The foundation is named in honor of Claire Wineland who lived with CF her entire life and died at the age of 21. She was an activist, author, TEDx Speaker, social media star and received numerous awards. Claire’s foundation was a way for her to assure that others living with CF enjoyed the same hope, strength and joy that she enjoyed. Recipient of Los Angeles Business Journal’s “Small Nonprofit of the Year” and “Fundraiser of the Year” for its annual Glow Ride, the foundation provides grants to families affected by CF, offering both emotional and financial support. Learn more: www.clairesplacefoundation.org.
COO Julie Blank Interviewed by Commercial Real Estate Pro Network Podcast
Aug 5, 2022
The technology used to manage multifamily systems is essential to both streamlining operations and fostering the relationships that are key within the multifamily real estate space. COO Julie Blank joined the Commercial Real Estate Pro Network podcast to discuss the role technology plays in bringing teams together in a geographically dispersed industry.
“The intrinsic nature of our industry creates natural barriers because of being geographically dispersed, so we do really rely on technology in order to bridge that gap,” said Blank. “We have a lot of the portals: we’ve got investor portals that help us communicate with our investors, resident portals to help communicate with residents, employee portals to communicate with our employees, training portals, and reporting portals. But we still really focus on the face-to-face engagement because real estate is still a lot about relationship building.”
Listen to the episode here.
Julie Blank Discusses Continued Growth in San Diego’s Multifamily Market with Western Real Estate Business
Jul 20, 2022
San Diego’s downtown skyline endlessly evolves as multifamily developers remain full speed ahead despite a changing economic landscape. Even with this growth, COO Julie Blank told Western Real Estate Business optimism from multifamily developers is fine, but caution should be exercised as well.
“Operators must take a strategic look at the demographics they are targeting and set their business plans to real-life scenarios,” Blank said. “What can residents actually afford? Business owners can’t be swayed into thinking that everybody can afford something a little bit better.”
In the current economic climate, New Standard Equities is looking even closer at expense reductions, centralized business functions, increasing in-place technology automation and cutting dividend payments, among other strategies, as it combats rising interest rates and property management costs.
However, Blank acknowledged that demand for multifamily is still there, particularly in expensive markets like San Diego.
“With the increase in interest rates and the price of homes, multifamily is projected to continue to see high occupancy and rent growth,” Blank commented. “As rents continue to rise, so do home prices.”
Read the full Western Real Estate Business article here.
Apartment Owners Likely to Reap Rewards of Housing Market Headaches, Edward Ring & Julie Blank Discuss Favorable Multifamily Outlook with Bisnow
Jul 11, 2022
San Diego’s downtown skyline endlessly evolves as multifamily developers remain full speed ahead despite a changing economic landscape. Even with this growth, COO Julie Blank told Western Real Estate Business optimism from multifamily developers is fine, but caution should be exercised as well.
“Operators must take a strategic look at the demographics they are targeting and set their business plans to real-life scenarios,” Blank said. “What can residents actually afford? Business owners can’t be swayed into thinking that everybody can afford something a little bit better.”
In the current economic climate, New Standard Equities is looking even closer at expense reductions, centralized business functions, increasing in-place technology automation and cutting dividend payments, among other strategies, as it combats rising interest rates and property management costs.
However, Blank acknowledged that demand for multifamily is still there, particularly in expensive markets like San Diego.
“With the increase in interest rates and the price of homes, multifamily is projected to continue to see high occupancy and rent growth,” Blank commented. “As rents continue to rise, so do home prices.”
Read the full Western Real Estate Business article here.
COO Julie Blank Recognized as 2022 Woman of Influence by GlobeSt.com
Jun 29, 2022
Chief Operating Officer Julie Blank was selected as a 2022 Woman of Influence by GlobeSt.com for her distinguished work and leadership in the multifamily industry. The award recognizes commercial real estate female professionals for their remarkable achievements.
Julie has nearly 20 years of multifamily management and investment consulting experience. She leads the Firm’s corporate operations as well as multifamily operations including capital projects and asset management.
GlobeSt.com’s 2022 Women of Influence Awards list was selected based on candidates’ impacts to the market and industry, as well as a record of outstanding success.
Julie Blank Participates as a Panelist at IMN’s Real Estate CFO & COO Forum
May 17, 2022
New Standard Equities’ Chief Operating Officer Julie Blank participated on the Real Estate Operational Executives Roundtable at IMN’s 9th Annual Real Estate CFO & COO Forum on May 17. The event gathered experts in real estate, lending, and operations in Dana Point, CA to participate in discussions and sessions about real estate topics including accounting, regulations and technology, and more.
As a speaker, Julie joined other COOs, CFOs, Tax & Accounting Officers, , and other professionals in leading educational sessions. Julie shared her experience as a COO at the Real Estate Operational Executives Roundtable, where she and other panelists discussed operational challenges and lessons that have come about throughout the pandemic and the current economic climate.
Julie Blank Participated as a Panelist at RETCON 2022 Multifamily Summit
Apr 15, 2022
Chief Operating Officer Julie Blank participated on the panel, “Smarter Not Harder: Using Technology to Manage Properties More Efficiently & Successfully,” at the RETCON 2022 Multifamily Summit on April 14. Julie and four other panelists discussed ways to employ technology to manage assets, improve productivity and increase employee and resident satisfaction.
RETCON, a conference series that explores technology-driven innovation for multifamily owners, operators, & developers, held its 2022 Multifamily Summit at the London in Los Angeles and included 15+ speakers who discussed property management technology, dealmaking and financing, virtual leasing, real estate apps and more.